Affiliate marketing, and marketing in general, has changed and morphed over the years. For those who’ve been earning a living in affiliate marketing, it’s been a series of up, downs and transitions. What made money before barely pays the hosting bill now and what were once shunned marketing practices have become mainstream. For those new to affiliate marketing, it’s quite the ride, but with the right mix of traffic, knowledge and creativity, there is still plenty of money to be made. We’re past the first half of 2015 and heading into the second half.
We’ve collected words of wisdom from experts around the web on the what’s going on with a marketing in 2015 and some currently hot buzz words:
“Transparency” is being talked about a lot and is part of new marketing trends.
“Being open about your business is a great way to gain people’s trust and loyalty. By sharing problems you maybe facing, or by sharing your financial numbers (whether they are good or bad) will help you build a larger following.” – Neil Patel, Quicksprout.com
“Consumers are going to continue to exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.” Avi Dan, Forbes
“When you’re a marketer, the expectation of putting a positive spin on your messaging comes with the territory. For years, we’ve filtered data to only reflect successful results, or to ensure it supports the conclusion we want to promote. The problem with this approach is that audiences just don’t buy it as much as they used to. Today’s prospects want to see all of our cards, even if this means having to bring contradictions, or even failures, to light.” – Valerie Levin, Social Media Today
“Personalization” will also be on the lips of marketers in the coming months and years.
“The world is more connected because of technology these days, but marketing is becoming more regionalized, and more localized, even more individualized, as consumers resist homogenization. Personalization is not a trend. It is a marketing tsunami, here to stay, which will transform how we think about and how we manage global brands. Companies will decentralizing their structure and increase regional and local influence.” – Avi Dan of Forbes.com
“To keep your company’s edge, personalize your marketing in 2015. Some 45% of online shoppers prefer websites with tailored recommendations. How can your products and services better serve each unique customer?” Chris Byers, Marketing Profs
“Marketers want users to interact with their content, and what better way to achieve that than through providing something relevant? By offering personalized content during the last year, companies were able to increase the number of sales, lower the costs of operation, inspire users to stay longer on their websites and foster customer satisfaction. Personalization is expected to become a widely adopted practice in 2015, leading to the growth of 1-to-1 marketing.” – David Wells, Inbound Now.