Tip Level – Beginner
Banner placement on your page is important. When people are reading, they read from right to left and top to bottom, so your showcase banner should always be at the top of the page. This is the spot that will get the most clicks.
You also want your banners to flow with the page. So, when going over your page for spots to place banners, read your site and watch the flow. Where do your eyes go? That’s where your next ad should be. If a visitor doesn’t see your ad, they won’t click it.