So, you’ve made the switch to or added to your mix some content marketing. Now what? You’re going to need some measurable metrics. Thanks to the folks at Curata, here are 29 of them you should be paying attention to. The metrics are broken down into 7 main metrics: Consumption, Retention, Sharing, Engagement, Leads, Sales and Production/Cost.
Each has their own importance and together as a whole, will give you a good idea of how effective your campaigns are. The more of these metrics you measure, the clearer the picture comes and also gives you areas to focus on for tweaking/additions/substitutions.
Which of these are you currently using? Any you plan on adding to your mix? Share you thoughts below.
If you’re looking for a platform to share, check out our content sharing platform Kraverr, where you can trade traffic, get your content displayed and provide other content for your visitors.